Corporate Citizenship

Corporate citizenship

LATICRETE® was founded 65 years ago by, Dr. Henry M. Rothberg, of blessed memory. He created a company that not only provided for his family of seven kids, but served a higher goal. LATICRETE has been, and continues to be, a vehicle whereby people around the world can achieve personal and professional success, take care of their families, and make the world safer, greener and better place to live.

Going Green

We are committed to providing innovative, sustainable, and safe products to assure a better quality of life for future generations.

LATICRETE was the first manufacturer of tile and stone installation materials to earn and offer the GREENGUARD Environmental Institute’s (GEI) certification.

We now also offer GEV EMICODE® labels, so you can be sure which products will guarantee clean and safe indoor air quality.

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Going Green