Company Overview

LATICRETE is a family-owned, customer focused, world-wide manufacturer marketer of green flooring and facade materials, used in residential, commercial and industrial applications.

LATICRETE was founded in 1956 and currently holds onto its roots in Connecticut where the company’s headquarters are located. The ethics and values of LATICRETE and its founder, Dr. Rothberg, remain prevalent throughout the company to this day. 

For over 65 years, LATICRETE has provided the technology, products and services for installations and repairs for the construction market. Architecturally specified and professionally endorsed, LATICRETE offers a dedication to quality that results in globally proven solutions for virtually every flooring, waterproofing and façade application.

Offering an array of sustainable products with low VOC, LATICRETE products contribute to LEED & BREEAM certification, exceed commercial and residential VOC building requirements, and are backed by the most comprehensive warranties in the industry.

Get to know LATICRETE, our people, our values in the video below, and keep scrolling to view a timeline of our 65+ years.

The 65+ year history of LATICRETE is shaped by numerous industry firsts, innovations and milestones.

Look what has happened over the decades! Jump to:
   1950 - 1959
   1960 - 1969
   1970 - 1979
   1980 - 1989
   1990 - 1999
   2000 - 2009
   2010 - 2019
   2020 - CURRENT

LATICRETE company history 1950s

1950 - 1959

  • 1956: LATICRETE® 4237 - first latex thin-set mortar in the industry
  • 1958: LATICRETE® 301/335 - first thin, load-bearing, trowel-applied waterproof membrane

 

LATICRETE company history 1960s

1960 - 1969

  • 1960: Introduction of an installation system, providing single source offering with system warranty coverage
  • 1964: LATICRETE® SCU 18 - first thin, load-bearing acoustical underlayment system 
  • 1964: LATICRETE Conductive Mortar - first latex Portland cement based conductive adhesive
  • 1966: LATAPOXY® 210 - first cement-based epoxy resin, non-toxic, cleans with water

 

LATICRETE company history 1970s

1970 - 1979

  • 1974: LATICRETE® 9235 - first thin, liquid, cold-applied, load-bearing waterproof membrane
  • 1974: First “Toll Free” technical support line

 

LATICRETE company history 1980s

1980 - 1989

  • 1980: First architectural specifications on floppy disk
  • 1980: First Domestic and International Profit Through Knowledge (PTK) Training Classes for Tile Setters   
  • 1983: First architectural designs on CAD
  • 1983: LATICRETE expands Florida, USA facility
  • 1983: LATICRETE opens Indiana, USA facility
  • 1985: LATAPOXY® SP 100 - first 100% epoxy resin grout
  • 1989: LATICRETE established Central America facility (Licensee)
LATICRETE company history 1990s

1990 - 1999

  • 1990: First automated Fax-on-Demand
  • 1991: First comprehensive, written material and labor warranty 
  • 1993: LATAPOXY® Black Onyx - first non-pigmented 100% epoxy resin grout
  • 1993: LATAPOXY 2000 - first industrial strength 100% epoxy resin grout 
  • 1994: LATICRETE Bethany, Connecticut, USA plant receives industry first ISO 9001 certification
  • 1994: LATICRETE.com - industry's first website
  • 1994: First educational program for Architects approved by American Institute of Architects Continuing Education System 
  • 1995: LATICRETE® Plaza & Deck System - first lightweight installation system for balconies, terraces etc. with patented drain mat
  • 1997: First AIA/CES program in Asia, Singapore, Hong Kong

 

LATICRETE company history 2000s

2000 - 2009

  • 2000: LATICRETE established India facility (Joint Venture)
  • 2002: Launch of SPECTRALOCK® Grout (epoxy grout) with patented technology offering stain and chemical resistance
  • 2002: First SUPERCAP® mobile blending unit manufactured and placed in service
  • 2003: LATICRETE partners with Microban® - first to incorporate antimicrobial technology into line of products
  • 2003: 255 MULTIMAX™ - first lightweight 3-in-1 thin-set mortar 
  • 2003: LATICRETE established RAK facility in the Middle East (Joint Venture)
  • 2004: LATAPOXY® 310 Cordless Mixer - triples productivity for vertical installations of tile and stone
  • 2004: SPECTRALOCK® PRO - first stainproof epoxy grout 
  • 2004: David A. Rothberg, son of founder, elected to CEO/Chairman of the Board
  • 2005: First to develop an Architectural Guidebook offering customizable web-based specification process for the architectural community
  • 2005: GREENGUARD™ Certification - first tile and stone installation materials manufacturer to offer 3rd party certification for low VOC products
  • 2006: Founder Dr. Henry M. Rothberg - elected to the Ceramic Tile Distributors Association (CTDA) Hall of Fame
  • 2006: LATICRETE established North Carolina, USA facility
  • 2007: LATICRETE introduces new recyclable plastic packaging
  • 2007: HYDRO BAN® - first no fabric required, liquid applied waterproof membrane
  • 2007: LATICRETE expands plant operations to Texas, USA
  • 2007: LATICRETE opens Oregon, USA facility with LEED benefits
  • 2007: Dr. Henry M. Rothberg - receives National Tile Contractor Association (NTCA) Lifetime of Achievement Honors 
  • 2007: LATICRETE established China facility
  • 2007: LATICRETE established South-East Asia facility (Joint Venture)
  • 2007: LATICRETE established Australia (Licensee)
  • 2008: LATICRETE fully owned plant operations commences in China
  • 2008: LATICRETE first to offer Building Information Modeling (BIM) in the industry
  • 2008: LATICRETE expands world headquarters in Bethany, Connecticut, USA
  • 2009: 125 Sound & Crack Adhesive - first one step tile adhesive providing both sound control and anti-fracture performance
  • 2009: 3701 Fortified Mortar Bed - first one step mortar bed
  • 2009: MVIS™ (Masonry Veneer Installation System) launches as a comprehensive system for installation of Manufactured Stone Veneers 
  • 2009: LEED Project Certification Assistant – first to provide information for GREEN construction projects electronically 

 

LATICRETE company history 2010s

2010 - 2019

LATICRETE company history 2020s

2020 - Current

Jump back up.

1. Family – The core of our business and yours

2. Trust – Creating relationships that bind

3. Specifications – Securing business for you

4. Community – Improving the places we live and work

5. Innovation – The fuel that helps your company grow

6. Sales Support – A solid network to help your business grow

7. Technical Services – Putting our expertise to work for you

8. Sustainability – What’s good for the environment is good for business