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PERMACOLOR® SELECT PERMACOLOR® SELECT is an advanced high performance cement grout that offers the industry’s first dispersible dry pigment solution.

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HYDRO BAN® HYDRO BAN® is a liquid applied, thin waterproofing anti-fracture membrane that combines optimum performance and unmatched productivity.

About Us

Innovation

Latest Innovation

PERMACOLOR Select PERMACOLOR® SELECT is an advanced high performance cement grout that offers the industry’s first dispersible dry pigment solution.

E-learning

Laticrete University Try out LATICRETE's free e-learning program and learn about industry standards, technical considerations, and more.

Tips From the Pros

LATICRETE Videos View LATICRETE videos including tips, tricks and techniques for quality installations.

Training & Seminars

Training Seminars and Conferences We offer in-person and hands-on training options including hands on technical seminars and architectural presentations.

Innovation & Impact

Latest Innovations

For over 60 years, LATICRETE® has led the industry with pioneering advancements – developing high-performance building materials and services for architects and construction professionals worldwide.

Going Green

Going Green

LATICRETE® is committed to providing innovative, sustainable, and safe products to assure a better quality of life for future generations.

We were the first manufacturer of tile and stone installation materials to earn and offer the GREENGUARD Environmental Institute’s (GEI) certification.

ISO 9001 Certification

LATICRETE operates a quality management system which complies with the requirements of ISO 9001:2015.

Research and Development

Research & Development

At LATICRETE, our Research and Development (R&D) mission is to ensure that we provide the best products available for our industry. Our R&D is a significant driving force behind the ultimate success of our company and our customers.