Company Overview
LATICRETE is a family-owned, customer focused, world-wide manufacturer marketer of green flooring and facade materials, used in residential, commercial and industrial applications.
LATICRETE was founded in 1956 and currently holds onto its roots in Connecticut where the company’s headquarters are located. The ethics and values of LATICRETE and its founder, Dr. Rothberg, remain prevalent throughout the company to this day.
For over 65 years, LATICRETE has provided the technology, products and services for installations and repairs for the construction market. Architecturally specified and professionally endorsed, LATICRETE offers a dedication to quality that results in globally proven solutions for virtually every flooring, waterproofing and façade application.
Offering an array of sustainable products with low VOC, LATICRETE products contribute to LEED & BREEAM certification, exceed commercial and residential VOC building requirements, and are backed by the most comprehensive warranties in the industry.
Get to know LATICRETE, our people, our values in the video below, and keep scrolling to view a timeline of our 65+ years.
The 65+ year history of LATICRETE is shaped by numerous industry firsts, innovations and milestones.
Look what has happened over the decades! Jump to:
1950 - 1959
1960 - 1969
1970 - 1979
1980 - 1989
1990 - 1999
2000 - 2009
2010 - 2019
2020 - CURRENT
1950 - 1959
- 1956: LATICRETE® 4237 - first latex thin-set mortar in the industry
- 1958: LATICRETE® 301/335 - first thin, load-bearing, trowel-applied waterproof membrane
1960 - 1969
- 1960: Introduction of an installation system, providing single source offering with system warranty coverage
- 1964: LATICRETE® SCU 18 - first thin, load-bearing acoustical underlayment system
- 1964: LATICRETE Conductive Mortar - first latex Portland cement based conductive adhesive
- 1966: LATAPOXY® 210 - first cement-based epoxy resin, non-toxic, cleans with water
1970 - 1979
- 1974: LATICRETE® 9235 - first thin, liquid, cold-applied, load-bearing waterproof membrane
- 1974: First “Toll Free” technical support line
1980 - 1989
- 1980: First architectural specifications on floppy disk
- 1980: First Domestic and International Profit Through Knowledge (PTK) Training Classes for Tile Setters
- 1983: First architectural designs on CAD
- 1983: LATICRETE expands Florida, USA facility
- 1983: LATICRETE opens Indiana, USA facility
- 1985: LATAPOXY® SP 100 - first 100% epoxy resin grout
- 1989: LATICRETE established Central America facility (Licensee)
1990 - 1999
- 1990: First automated Fax-on-Demand
- 1991: First comprehensive, written material and labor warranty
- 1993: LATAPOXY® Black Onyx - first non-pigmented 100% epoxy resin grout
- 1993: LATAPOXY 2000 - first industrial strength 100% epoxy resin grout
- 1994: LATICRETE Bethany, Connecticut, USA plant receives industry first ISO 9001 certification
- 1994: LATICRETE.com - industry's first website
- 1994: First educational program for Architects approved by American Institute of Architects Continuing Education System
- 1995: LATICRETE® Plaza & Deck System - first lightweight installation system for balconies, terraces etc. with patented drain mat
- 1997: First AIA/CES program in Asia, Singapore, Hong Kong
2000 - 2009
- 2000: LATICRETE established India facility (Joint Venture)
- 2002: Launch of SPECTRALOCK® Grout (epoxy grout) with patented technology offering stain and chemical resistance
- 2002: First SUPERCAP® mobile blending unit manufactured and placed in service
- 2003: LATICRETE partners with Microban® - first to incorporate antimicrobial technology into line of products
- 2003: 255 MULTIMAX™ - first lightweight 3-in-1 thin-set mortar
- 2003: LATICRETE established RAK facility in the Middle East (Joint Venture)
- 2004: LATAPOXY® 310 Cordless Mixer - triples productivity for vertical installations of tile and stone
- 2004: SPECTRALOCK® PRO - first stainproof epoxy grout
- 2004: David A. Rothberg, son of founder, elected to CEO/Chairman of the Board
- 2005: First to develop an Architectural Guidebook offering customizable web-based specification process for the architectural community
- 2005: GREENGUARD™ Certification - first tile and stone installation materials manufacturer to offer 3rd party certification for low VOC products
- 2006: Founder Dr. Henry M. Rothberg - elected to the Ceramic Tile Distributors Association (CTDA) Hall of Fame
- 2006: LATICRETE established North Carolina, USA facility
- 2007: LATICRETE introduces new recyclable plastic packaging
- 2007: HYDRO BAN® - first no fabric required, liquid applied waterproof membrane
- 2007: LATICRETE expands plant operations to Texas, USA
- 2007: LATICRETE opens Oregon, USA facility with LEED benefits
- 2007: Dr. Henry M. Rothberg - receives National Tile Contractor Association (NTCA) Lifetime of Achievement Honors
- 2007: LATICRETE established China facility
- 2007: LATICRETE established South-East Asia facility (Joint Venture)
- 2007: LATICRETE established Australia (Licensee)
- 2008: LATICRETE fully owned plant operations commences in China
- 2008: LATICRETE first to offer Building Information Modeling (BIM) in the industry
- 2008: LATICRETE expands world headquarters in Bethany, Connecticut, USA
- 2009: 125 Sound & Crack Adhesive - first one step tile adhesive providing both sound control and anti-fracture performance
- 2009: 3701 Fortified Mortar Bed - first one step mortar bed
- 2009: MVIS™ (Masonry Veneer Installation System) launches as a comprehensive system for installation of Manufactured Stone Veneers
- 2009: LEED Project Certification Assistant – first to provide information for GREEN construction projects electronically
2010 - 2019
- 2010: LATICRETE launches industry first mobile app
- 2010: SPECTRALOCK® 2000 IG - first high performance industrial flooring grout
- 2010: First to offer mobile tagging/QR code on packaging and marketing materials
- 2011: LATICRETE® SUPERCAP® joint venture formed
- 2011: LATICRETE first to offer installation manuals for eBook devices
- 2012: Introduction of HYDRO BAN® Shower Installation Systems, first expansion into this line of products
- 2012: LATICRETE unveils product specific Health Product Declaration (HPDs)
- 2013: STRATA_MAT™ - first patented mat with mortar hydration vents
- 2013: LATICRETE acquires Africa & Middle East facility
- 2013: LATICRETE acquires Mexico facility
- 2014: LATICRETE acquires L&M™ Construction Chemicals in Pennsylvania
- 2014: LATICRETE acquires STONETECH® tile and stone surface care line of products
- 2014: LATICRETE acquires HP SPARTACOTE® resinous flooring line of products
- 2014: HYDRO BAN® Board - first waterproof, light weight wallboard
- 2015: LATICRETE University - industry first online training program
- 2015: LATICRETE established Philippines (Joint Venture)
- 2016: LATICRETE unveils product specific Environmental Product Declarations (EPDs)
- 2016: LATICRETE establishes LATICRETE Europe Srl facility
- 2017: Technical Services launches Live Chat on laticrete.com
- 2017: LATICRETE® launches SUPERCAP® Ready-Mix Delivery Service
- 2017: LATICRETE announces two year shelf life of select products
- 2017: LATICRETE Introduces LATAPOXY® BIOGREEN™ 300
- 2017: LATICRETE established Malaysia facility
- 2017: LATICRETE acquires Central America facility (Costa Rica, Honduras, Panama)
- 2017: LATICRETE acquires Australia facility
- 2017: LATICRETE acquires Norway facility
- 2018: LATICRETE acquires SOLEPOXY® in Brazil
- 2018: LATICRETE acquires remaining interest of LATICRETE SUPERCAP® LLC
- 2018: LATICRETE expands in Canadian with dedicated in-country business operations
- 2018: LATICRETE launches STRATA_HEAT™ - electric radiant floor heating system
- 2018: LATICRETE launch STRATA-HEAT™ Thermal Pack – first thin set additive
- 2019: LATICRETE launches first 3D Printing Mortar
- 2019: VAPOR BAN™ Primer ER - first all in one moister vapor barrier and primer
- 2019: LATICRETE acquires BENFER SCHOMBURG S.R.L. in Italy
- 2019: 125 TRI MAX™ - first 3-in 1 adhesive
2020 - Current
- 2020: SPECTRALOCK® 1 - first pre-mixed grout with epoxy performance
- 2020: LATICRETE® SELECT-BOND™ - first customizable tile adhesive system
- 2020: LATICRETE names Patrick Millot, CEO
- 2020: SPARTACOTE® Lux Additive – first floor coating additive to maximize light reflectance
- 2020: LATICRETE established SPECTRALOCK® East Africa Limited (SEAL) Kenya
- 2021: Glass Tile Adhesive Lite, first lite weight and silica free adhesive mortar
- 2021: LATICRETE names Faisal Saleem President & COO, International Division
- 2021: LATICRETE names Ron Nash North America Division President
- 2021: Eco Grout Color Selector, first to offer sustainable alternative to plastic grout color selection tools in North America
1. Family – The core of our business and yours
2. Trust – Creating relationships that bind
3. Specifications – Securing business for you
4. Community – Improving the places we live and work
5. Innovation – The fuel that helps your company grow
6. Sales Support – A solid network to help your business grow
7. Technical Services – Putting our expertise to work for you
8. Sustainability – What’s good for the environment is good for business