LATICRETE History and Europe

LATICRETE EUROPE is a Business Unit of LATICRETE INTL. American multinational company with over sixty years of history with offices and factories in more than 40 countries around the world.
Over the years, the European headquarters has become an important reference point for professional applicators in the field of ceramic and stone installation and waterproofing.

LATICRETE EUROPE, thanks to an efficient technical-commercial assistance service, always attentive to customer needs, offers effective alternatives to the systems proposed by the main "competitors" in commercial and residential construction.

The continuous and huge investments of the group in Research and Development allow LATICRETE EUROPE to propose cutting-edge products of the technique, with low environmental impact and application solutions to simplify the work on site.

LATICRETE EUROPE has a commercial network distributed throughout the European territory and cooperates with important architects and design firms that in years of history have realized importing works with LATICRETE products.
The future of the European building market is rich in technological challenges both in terms of respect for the environment and human health and in terms of performance and life of products: LATICRETE EUROPE will therefore not fail to meet these challenges by proposing its own philosophy to "do building".

The Business Unit in Europe was born in 2017, from the acquisition of LATICRETE Italia and the partnership with LATICRETE NORDIC, which joins the wider European project, maintaining independent management for the Scandinavian countries.
In the European project, an important and historic target for the Laticrete group is the acquisition of a first production plant in Europe: LATICRETE AUSTRIA was born in November 2017! LATICRETE AUSTRIA is the first 100% Laticrete production facility in Europe.

The acquisition is an important and strategic step that will allow us to expand the LATICRETE business in Europe, driven by rapid growth in market demand. It will also enable us to provide even higher levels of service to our customers across Europe.
The new plant will mainly produce mortars and cement-based products.
The new production plant and distribution site in Austria, Ebensee, has a surface area of ​​around 5550 m2 and currently has three production lines